US fashion and lifestyle brand Tommy Bahama opened its first Singapore store at Wisma Atria on May 24.

With its motto, "make life one long weekend", the brand aims to combine island-inspired fashion with comfort and quality.

The opening marks the brand's first foray into the Southeast Asia region, and the fourth in Asia Pacific region. It opened three other outlets in Hong Kong, Macau and Tokyo.

The Tommy Singapore store features a variety of merchandise including men and women's island lifestyle collection, swimwear, sportswear as well as home decor items.

In celebration of its launch, the brand held a Cabana Fashion Show at Tanjong Beach Club on May 23, showcasing more than 40 outfits from its latest spring and summer collections.

Celebrities Irene Ang and Patricia Mok were among the guests at the show. c

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» Photos: Tommy Bahama's Spring/Summer 2012 showcase