South Korean skincare brand innisfree is opening its first store here today.

Located on basement two of Takashimaya Shopping Centre, the new-to-market brand - previously available only in China, Hong Kong, Japan and India - originates from the rocky wasteland of Jeju in South Korea and uses a total of 10 organic Jeju ingredients, such as volcanic stone, canola and camellia.

Known for making products that are free of parabens, animal ingredients, colorant and mineral oil, innisfree will be bringing in its signature products from its green-tea and volcanic lines.

For dehydrated skin, the green-tea seed serum ($36 for 80ml) is said to increase the moisture content inside the skin up to 66 per cent, while decreasing the amount of dead skin cells by 76 per cent.

For a deeper cleanse, check out the award-winning Super Volcanic Pore Clay Mask ($21 for 100ml), a six-in-one total pore-care mask that provides pore tightening, sebum control, dead skin-cell exfoliation, deep cleansing and overall skin complexion improvement.

To celebrate its grand opening, innisfree is giving away an exclusive gift bag with purchases above $100.

Customers will also receive a Green Tea Pure deluxe kit for purchases above $50.

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innisfree is at Takashimaya S.C., Ngee Ann City, #B2-34/35.

Opening hours: 10am to 10pm daily

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