Singapore, 30 April 2010 – Her World magazine continues its 50th anniversary celebrations with the second stop of the Her World Glass House at Bugis Junction. The first Her World Glass House was held at Wisma Atria in March this year.
A month-long pop-up retail store that's the first of its kind for any publication in Singapore, the Her World Glass House will offer more exclusive promotions when it opens its doors at Bugis Junction on 30 April 2010.
Customers can look forward to the second collection of popular limited edition T-shirts designed by two renowned Singaporean designers – Keith Png and Wykidd Song.
At the Glass House, readers and subscribers can enjoy the promotions listed below:
1. Designer merchandise promotion: $50 for a limited edition designer T-shirt and tote (usual price $69.80). Every $5 from the sale of each item will be donated to the Unifem.
2.Gift with purchase: Free 2-piece J.Co donuts and Ginvera Green Tea Whitening Complete Cleanser 50g with every copy of Her World purchased at the Glass House.
3. Fabulous $50 Her World subscription deals: Save $22 and receive gifts such as fragrances, nail service gift cards and more.
4. Lucky dip: Every $50 spent at the Her World Glass House gives each customer a chance to win fantastic prizes, including a Lenovo IdeaPad S10-3 worth $849.
5. Desserts galore: Sample a range of J.Co freeze beverages, J.Cool yoghurt as well as J.Co Glazzy donuts at selected times, Fridays to Sundays.
6. Special shopping deals: Check out shopping deals with our partners at the Glass House – Ginvera, HTC, Skechers, Blackberry and Sunsilk.
Ms Elisabeth Gwee, Editor of Her World, says: “We are delighted to introduce our new T-shirt designs and fun activities planned for Bugis. We look forward to welcoming existing Her World readers, and making new fans.”
Mr Keith Png, designer of local fashion label KOOPS, says: “I’m elated to be involved [in] Her World’s 50th anniversary. I’ve designed my T-shirt with a pretty bow – just like a present – which is a design element in KOOPS’ dresses. Everybody loves gifts, and there’s no better time than now for a special present like this!”
Mr Wykidd Song says: “I love the idea that thousands of Singapore women are going to wear my design, which has a bit of an edge to it but still has mass appeal.”
The latest information and updates about the Her World Glass House are available online at www.herworld.com.
Her World Glass House Stop #2
Dates: 30 April to 27 May, 2010
Opening hours: 11.00am to 9.00pm
Venue: Level 1, Bugis Square, Bugis Junction
