SINGAPORE - SPH Magazines launches herworldPLUS (www.herworldplus.com), a bold, new comprehensive women's interest portal that caters to every stage of a woman's life.
The revamped website of Her World, Singapore's most-read women's magazine, now not only covers the broad spectrum of popular topics like Shopping, Beauty and Fashion, Dating, Relationships, Sex and Men, Work, Money, Health and Travel, Food, Gadgets, and Celebs, it has expanded to include sections on Weddings, Decor, Parenting, Solutions, and women's interest news.
The herworldPLUS portal also offers a fashion interest group-sharing and community-building platform in its new capacity. Indeed, herworldPLUS is the complete go-to source for Singapore women at different life stages.
The content and features of each PLUS section is provided by Her World's sister publications and websites. Expanding its already successful website in this way, herworldPLUS now also offers women access to the other award-winning publications in the SPH Magazines stable.
Helmed by Her World BRIDES, the Weddings section offers bridal gown inspirations and useful planning tips. The home design trends and ideas in the Decor section are provided by the Home&Decor team, while the experts at Young Parents magazine develop the how-tos in the Parenting section.
The quick and easy recipes for family meals, as well as solutions for home and family, are provided by Simply Her. AsiaOne's Diva section offers the latest women's interest news while SheShops.com, a community-building fashion platform, lets women share and comment on one another's latest buys and trends.
With the continual development of online technology and programs, the new website is now not only richer in content, it is more intuitive, easier to navigate, and offers upgraded tools like a new Photo and Video gallery, where users can watch videos, view photos, leave comments and share their favourite stories and images on Facebook and Twitter.
Says Niki Bruce, editor of herworldPLUS: "The idea behind herworldPLUS is to offer our readers online content that will resonate with every part of their lives, from fashion, shopping and beauty news to those specific areas of interest such as planning a wedding, decorating the home, finding the best recipes and parenting. To help women stay on top of things, key sections are updated daily and regularly. Our readers can also share their latest fashion buys and ideas via our online community."
Says Maureen Wee, SPH Magazines' Managing Director for Lifestyle Division: "herworldPLUS is an exciting online development for SPH Magazines as it allows us to interact with, and reach out to, all the women in Singapore who are 'on the go' in a larger way. It is also an opportunity for us to be on the pulse of fashion, shopping, beauty and more. In fact, for clients interested in moving online, it now offers a broader platform to reach targeted marketing groups, for example brides, as well as innovative ways of showcasing new products via the SheShops.com Lookbook options."
