updated 4 Nov 2013, 10:28
Login password
Fri, Nov 01, 2013
Email Print Decrease text size Increase text size
Blake Lively is new face of L'Oréal Paris
by Eugene Quek

We may know her now as Mrs. Ryan Reynolds - the starlet has been quiet on the acting front for a while now - but Blake Lively is doing her part in bringing home the bacon with a sweet new sponsorship deal with L'Oréal Paris.

Besides being the face (and nose) of Gucci's Premiere fragrance, the former 'Gossip Girl''s pretty mug is poised to be plastered over many a billboard come Spring 2014, as part of a slew of campaigns for L'Oréal Paris' range of cosmetics, grooming, haircare and hair colour products.

The 26-year-old will join an A-list roster of L'Oréal ladies like Beyonce, Jennifer Lopez and Julianne Moore. In a press statement, L'Oréal Paris says that Blake is a "beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop-dead smile".

Expect to see a whole lot of Blake in all her smouldering glory next year. For now, here's the first visual released of the vixen, shot in atmospheric black-and-white. Enjoy!

For more information on L'Oréal Paris, visit You can follow the brand on Facebook.

Go to herworldPLUS for more stories.


readers' comments

Copyright © 2013 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved.