We may know her now as Mrs. Ryan Reynolds - the starlet has been quiet on the acting front for a while now - but Blake Lively is doing her part in bringing home the bacon with a sweet new sponsorship deal with L'Oréal Paris.

Besides being the face (and nose) of Gucci's Premiere fragrance, the former 'Gossip Girl''s pretty mug is poised to be plastered over many a billboard come Spring 2014, as part of a slew of campaigns for L'Oréal Paris' range of cosmetics, grooming, haircare and hair colour products.

The 26-year-old will join an A-list roster of L'Oréal ladies like Beyonce, Jennifer Lopez and Julianne Moore. In a press statement, L'Oréal Paris says that Blake is a "beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop-dead smile".

Expect to see a whole lot of Blake in all her smouldering glory next year. For now, here's the first visual released of the vixen, shot in atmospheric black-and-white. Enjoy!

For more information on L'Oréal Paris, visit www.loreal.com.sg. You can follow the brand on Facebook.

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