She has conquered Paris and now she is on to Italy.

US actress Blake Lively has moved from being the face of Parisian luxury giant Chanel's Mademoiselle range to being the new spokesman for Gucci Première, a new scent from prestigious Italian brand Gucci.

The 24-year-old was chosen by Gucci creative director Frida Giannini, who praised Lively as "an extraordinarily beautiful girl who absolutely loves fashion and possesses a great taste in clothes".

Lively, who can next be seen in Oliver Stone's crime drama Savages, no doubt fits the fragrance's description as being for a woman who is "living her moment, whether it's on the red carpet or at a private dinner".

This article was first published in The New Paper.