QUIRKY and contemporary high street fashion brand, reckless ericka, is a joint venture and partnership between four Singapore-based designers. The quartet: Afton, Ruth, Louis and Diorelle, started their venture in Jan this year and plan to break into the Singapore fashion retail market in the near future.

Balancing between classic tailoring and avant-garde techniques, the style of reckless ericka is 'Euro-centric' and makes use of silhouette and colours to infuse edginess and quirkiness into their collection.

An example of their style can be seen in this year's Go Red For Women campaign - a charity drive aimed at raising awareness of heart disease among women.

The red dress designed by reckless ericka is a portrayal of a strong woman who dares to stand out and carry the design with conifdence.

"It's fun, flirtatious, yet elegant.

"Pieced together with irregular shapes and folds, the fabric scuplts the body in clouds of red," said Afton, 22.

This is the first time reckless ericka has been involved in a charity project. They will also be involved in this year's Audi Fashion Festival held in May 2009.