Local jeweller Choo Yilin has found herself a new home at 331 Joo Chiat Road.

Prior to this, the brand sold its wares only through other retailers.

The 1,000 sq ft space in a shophouse is open between 11am to 8pm on weekdays and 2pm to 7pm on weekends.

The five-year-old brand is known for jewellery that is inspired by Asian cultures, such as jade bracelets adorned with metals and gemstones. Prices range from $488 for a bronze ring to $2,888 for a pair of gold earrings.

This article was first published on June 6, 2014.
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