Singapore - Olay has recently unveiled its latest addition to the brand's Regenerist line, the Olay Regenerist Night Resurfacing Essence. This is a serum that offers night repair and tackles problems like fine lines and wrinkles by hydrating, smoothing and renewing women's skin.
This new essence fights skin aging by working in sync with our skin functions at night for optimal benefit, inspired by a new field of study that seeks to coordinate treatment with our body clock. It acts to accelerates skin's natural exfoliation while antioxidants and moisturizers continuously provide protection and soothing hydration for tighter, smoother skin upon waking.
"Researchers have found that our skin experiences nightly decreases in exfoliation, barrier integrity, moisturization and pH. As such, in the night, the skin's exfoliation and renewal process is reduced by half, and skin loses moisture at a higher rate, increasing the need for replenishment.
"The Olay Regenerist Night Resurfacing Essence is specially designed to resurface skin while you sleep," said David Khoo, Olay Senior Scientist in a media release.
The essence contains the Olay Regenerist line's signature anti-aging ingredients, antioxidants, skin soothers and conditioners, as well as the key - perfect balance of the formula's pH and the desired concentration of glycolic acid to help in skin resurfacing and hydration without irritation.
Local celebrity and the new face of the brand, Jeanette Aw, added: "What is truly unique about Olay's new product is that it works beyond just hydration, and specifically with the skin's nightly functions based on our biological clock for the best results, revealing tighter, smoother skin.
"After using the product for seven nights, my skin felt smoother and tighter," she said.
The product has been tested in multiple studies on over 500 women, and results have shown increased skin elasticity, natural exfoliation and hydration over the test period.
Olay will be giving consumers the chance to experience the effectiveness of the products themselves with a Moneyback Guarantee campaign in October. Customers will be refunded if they are not satisfied with the results of the product.
The new product will be available in all leading pharmacies and supermarkets from October 2012.
