Leading fashion retailer Robinsons is poised to set a new benchmark for luxury retail by making its debut at The Shoppes at Marina Bay Sands, Asia's premier lifestyle destination, with two upscale boutiques - catering to Lingerie and Fashion, Cosmetics & Accessories - that meld designer luxury and premium product offerings with elegant sophistication and welcome repose.

In the luxury retail space, Robinsons is the first departmental boutique to present a premium boutique concept to shoppers, offering shoppers 20,800 square feet of luxury at the forefront of an unprecedented retail experience.

This latest retail mecca dimensionalizes Robinsons' move towards becoming a world-class retail destination, marking a significant milestone in the retailer's storied history.

Robinsons Marina Bay Sands will tantalize shoppers with its stunning interiors, superlative customer service and world-renowned lingerie and fashion labels, delivering a premium and powerful shopping experience for consumers.

A Luxurious Shopping Mecca Designed to Please

Rooted in sophisticated modern spaces that are in line with Robinsons' approachability and service, Robinsons Marina Bay Sands is steeped in the intricate arts of the sensory and tactile, immersing shoppers into an unforgettable retail experience that begins as soon as they step into the boutique.

On this new concept boutique design, Mr David Tang, General Manager of Robinsons, explained, "Today's consumer is "visually educated" and we have thus created a merchandising strategy and visual positioning that is modern, fashion forward and powerfully clear.

As Robinsons moves into a premium lifestyle destination like Marina Bay Sands, the brand will also debut a modern and luxury boutique concept that puts Robinsons on par with the leading brands in the world.

This encompasses a holistic approach towards retail, from boutique design to product presentation to service standards."

The two boutiques will present a refreshed façade for the established local retailer, conveying sophistication, elegance and modernity to surprise and delight shoppers.

Bathed in a soothing palette of creams, whites and rich chocolate, the fashion boutique recreates the exclusive experience of attending a fashion show through its prominent sculptural runway that takes centrestage.

Flanking its left aisle is the shoes and handbags hallway that stretches from one end to another, complete with the season‟s most coveted footwear and handbags.

Move deeper into the boutique and you get an idea of the full palette of textures and materials that interplay with each other: from black plinths and soft padded walls to elongated French columns and intricate ceiling carvings.

The Lingerie boutique on the other hand recreates an intimate, warm and homely bedroom feel with its washes of soft feminine pinks, creams and greys that veer away from the clichés of blacks and reds commonly associated with women‟s intimates - all bound to make every woman feel as at ease in the Boudoir as their partners.

Key features of the new layout include sculptural centerpieces that display the latest lingerie ranges; vintage furniture with velvet cushions lend an old-school glamour to the modern minimalist lines; and black and white framed photographs evoke the romance of nostalgic sensuality.

The fitting rooms are also anchored by clean fluid spaces, ensuring maximum comfort and privacy.

Setting Sartorial Statements with World-Class Fashion and Lingerie Brands

At the Fashion boutique, shoppers can expect to find the latest fashion collections sourced from the runways of the world's fashion capitals.

From Axara's Parisian vogue and Aryn K's celebrity-infused Los Angeles charm to Eryn Brini's European sophistication that are exclusive to Robinsons, the boutique endows shoppers with a celebrity A-List retail experience.

Over at the Lingerie boutique, more than 20 well-loved lingerie labels will be sold, including 2 Chillies, Chantelle, Hanky Panky and Pleasure State.

In particular, exclusive brands like Aubade, Mimi Holiday, Booty Parlor and Haute Couture by Spanx will make their debut at Robinsons Marina Bay Sands. Sensuous and alluring, the various brands feature figure-flattering designs for women regardless of body shape or age.

"True to our long history as a leading fashion retailer, Robinsons Marina Bay Sands will offer shoppers a huge array of global brands. We will continue to deliver modern and sophisticated collections that remain in harmony with the Robinsons heritage and identity, as we seek to further define our future as a truly world-class brand," said Ms Donna Chua, Group Marketing Services, The Robinson Group.

Service Excellence that Goes Beyond the Call of Duty

On top of renowned fashion offerings and elegant luxury, Robinsons - the iconic service standards leader - will also bring to Marina Bay Sands its unique brand of world class service, further cementing its status as a leader in the local fashion retail scene.

Located at B2, The Shoppes, Robinsons Marina Bay Sands will officially open its doors in July 2011.