The creation of beautiful hair and nails starts deep under the surface in the living cells. Just one capsule a day of IMEDEEN Hair & Nails may help contribute to healthy hair and nails. Nourishing from the inside is essential for healthy hair and nails as all nutrients needed for growth, strength and shine are delivered via the bloodstream.

Both hair and nails share a similar composition and are formed through the process of keratinisation. Keratin is the fibrous protein that gives cells strength and structure as they move to the surface. The maturing cells lose their nucleus, so are no longer alive when the hair shaft and nail plate become visible.

Topically applied treatments can only enhance what's seen and cannot impact on the synthesis of structural proteins. Although great genes undoubtedly give you a head start, naturally thick glossy hair and strong lustrous nails are indicators of inner health and optimal nutrition.

According to independent research organization, Euromonitor International1, approximately two-thirds of global consumers believe that hair care is an important part of their beauty routine. With the global hair care market currently valued at $44 billion USD, Euromonitor anticipates continued growth of this

market at around 3.6 per cent per annum. 'Beauty from within' is also an emerging category within the hair care industry, and in Asia Pacific specifically, consumers are focusing on hair health rather than hair styling.

In a survey amongst 138 Singaporean women, more than 80 per cent cited having concerns about fine, fragile, dull or thinning hair, and dry, brittle, uneven or splitting nails. From consumers' experience, those who had diligently taken IMEDEEN Hair & Nails saw improvements as early as the first month. Results included hair fullness, shine and growth, as well as nail strength, smoothness and growth.

IMEDEEN Hair & Nails capsules are a targeted formulation of silica, biotin and zinc enriched with B-vitamins that gets to the root of strong, shiny hair and nails by nourishing on the inside - where it matters most.

The ingredients within IMEDEEN Hair & Nails have been specially selected to help safeguard the dietary intake of important nutrients and include:

• Silica - A key component of healthy hair and nails derived from horsetail and bamboo extract, necessary for the rebuilding of all connective tissue, including hair and nails.
• Biotin (also known as Vitamin H) - Important for hair growth and hair follicle formation. It assists in the production of the specialised proteins that make up hair and nails.
• Zinc - Well known as a key ingredient for hair and nails.
• B-vitamins complex - Including B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B6 (pyridoxine), B12 (cyanocobalamin), which works actively together with Biotin, known for its positive effect on hair loss and weak nails.

Available at Watson's Personal Care Stores island-wide in July 2011, IMEDEEN Hair & Nails is being sold for a recommended retail price of S$48 for a two month supply.

For more information, visit www.imedeen.com.sg/IHN

Fact Sheet

About IMEDEEN Hair & Nails

IMEDEEN Hair & Nails is an advanced silica and biotin based supplement enriched with zinc and important B-vitamins to help maintain healthy hair and nails from within. Each capsule contains a targeted formulation of nutrients essential for the growth, strength and shine of hair and nails. For more information, please visit www.imedeen.com.sg/IHN.

The Inside Story

The secret to beautiful hair and nails comes from within. A glossy head of hair and strong, shiny nails are not only desirable beauty traits that make you look and feel fabulous; they are a sign of inner health.

Hair and nails are of a similar composition, primarily formed from keratin, a fibrous structure protein. Nourishing from the inside is essential for healthy hair and nails as nutrients needed for growth and strength are delivered through the bloodstream.

Recommended Daily Intake

A daily dosage of one capsule of IMEDEEN Hair & Nails helps maintain healthy hair and nails. Take with a glass of water preferably in connection with a meal.

The Ingredients

• Silica - A key component of healthy hair and nails derived from horsetail and bamboo extract that is necessary for the rebuilding of all connective tissue, including hair and nails.
• Biotin (also known as Vitamin H) - Essential for the formation and integrity of human tissues, including hair and nails.
• Zinc - A key ingredient that contributes to the maintenance of healthy hair and nails.
• B-vitamins - Involved in cell metabolism, which actively works together with Biotin, also a B vitamin, known for its positive effect on hair loss and weak nails.
• Lactose, starch, gluten, gelatine and preservative free, suitable for vegetarians. Benefits
• IMEDEEN Hair & Nails helps maintain healthy hair and nails.
• Silicon (provided by silica) is a trace element, which is a component of hair and nails.
• Biotin contributes to hair growth and hair follicle formation.
• Zinc accelerates follicle recovery and promotes nail health.
• B-vitamins play an important role in cell metabolism. Results
• Start noticing the full benefits within three to six months of continuous use.

Availability & Price

Available at Watson's Personal Care Stores island-wide in July 2011, IMDEDEEN Hair & Nails will be sold for a recommended retail price of S$48 for a two month supply.