updated 15 Jan 2011, 11:05
user id password
Tue, Jan 11, 2011
The New Paper
Email Print Decrease text size Increase text size
Dads write too
by Crystal Abidin

It'S not just for mums. Dads are also getting in on the act.

Well, at this least daddy is.

Mr Edmund Tay (above, with his family) a 38-year-old social worker, has a blog,, that gets up to 500 unique views a day. His readers are mostly mothers aged between 25 and 40.

Since starting his blog in December 2007, Mr Tay has reviewed products and services of companies such as Julia Gabriel, GapKids, Drypers and Listerine.

His three children, Nicole, Nathan and Nadine, aged between two and six, have enjoyed trips to the Singapore Zoo and Jurong BirdPark as part of daddy's "part-time" job.

Apart from "some freebies", he said he sometimes receives "a small fee" - between $200 and $400 - for his reviews.

While he admits that he feels "slight pressure" to give good reviews, Mr Tay maintains that he will be honest in his ratings and try to focus on the "other positive aspects" of the product or service in question.

"Mothers also like to hear from the daddy's point of view, so they are really receptive and encouraging," he said of his reader feedback.

But he has male fans too.

Fathers he has met are usually "happy to find out that such 'endangered species' are still around", he joked, referring to daddy bloggers.

"Information is important for us parents. I don'tknow how my parents did it when there was no Internet (back then)."

This article was first published in The New Paper.

Also read:
New's kid on the blog

readers' comments

Copyright © 2011 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved.