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updated 4 Feb 2012, 03:12
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Fri, Dec 31, 2010
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Ralph Lauren unveils new men and women flagship stores

If you love luxury fashion labels, Ralph Lauren has a sweet treat for you to savour. This year, Ralph Lauren recently launched its first women's flagship store and a newly redesigned men's flagship store in the upmarket Upper East Side of New York City.

The women flagship store, located at 888 Madison Avenue, is housed in an indulgent mansion that is 22,000-square-foot and 4 storeys high. The neoclassical French design of the building was inspired by the rich architectural heritage of the Upper East side, while the interior boasts a roccoco design accented with crystal chandeliers and authentic Persian rugs.

The first women's flagship store features the exclusive Ralph Lauren Collection Sleepwear ashioned from finest silk and cashmere. Furthermore, the houses a unique Watch and Fine Jewelry Salon featuring three iconic collections of Ralph Lauren Timepieces and the exclusive debut of Ralph Lauren Fine Jewelry.

A must-visit is the VIP suite and tailoring room, where a unique offering of women's Made to Measure services will debut.

Across the road, Rhinelander Mansion is Ralph Lauren most expansive men's flagship first opened in 1986. Spanning nearly 16,000 feet, the French Renaissance Revival mansion is located at 867 Madison Avenue.

The interior features 18th and 19th century oil portraiture and photography from Ralph Lauren's personal collection. The store has dedicated areas for the brand's different labels - Purple Label, Black Label, Polo - as well as shops for RRL and RLX Ralph Lauren.

Rhinelander Mansion also offers Made to Measure formalwear customised to exacting measurements and Made to Order leather accessories and goods, ideal for the fashion-conscious modern man.

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