This November, Ralph Lauren launched a four-dimensional light installation on the facade of its flagship locations in New York and London.

The initiative is in celebration of the 10th anniversary of RalphLauren.com and the launch of its UK e-commerce site.

A first for the fashion world, the installation uses advanced video mapping technology and optical effects to tell the visual story of Ralph Lauren.

The 10-minute presentation included flashing scenes of larger than life sized images including models standing four stories tall walking the runway, polo players making their way through New York City, and iconic ralph lauren accesories wrapping the length of the building

The fashion brand even made sure that its audiences were part of the unique 4-d experience by spraying light mist of the of the new Big Pony Collection Fragrances into the air for a unique sensory experience.