When you have a chance to do so, hop over to Parco Marina Bay and sniff out their all-natural beauty offerings at Level 1.

Taking up 6.300 square feet of space, the beauty hall is out to woo shoppers with its niche and specialist brands not commonly found in other department stores. That's right, the offerings are different because they use a prevalance of natural ingredients, and the products you get bear a sense of environmental responsibility fused with cutting edge research and development technology.

Mr Shuichi Hidaka, Managing Director of PARCO Singapore, explains why the beauty hall stocks all-natural skincare. He said: "I believe we are witnessing a fresh and sophisticated pattern driven by a well-informed shopper. Embracing the mindset of this growing and discerning group, we feel we have touched on the global pulse of buying trends in skincare and cosmeceuticals. Thus the keys to our beauty and cosmetic zones are brands that carry products with ingredients that are predominantly all-natural, ecological and organic; as well as those purveyors of modern, cutting-edge products and services that are much sought after."

Here is a summary of what you can expect to find in the beauty hall:

LEVEL 1

AHAVA, unit P1-17 (www.ahava.com.sg)

This is the leading Dead Sea skincare brand that is the only company licensed by the State of Israel to mine the raw materials of the Dead Sea and the first brand to qualify for ISO 9001 certification. All manufacturing processes are non-polluting and environmentally conscious. Products are all encased in recyclable tubes, bottles and jars.

Dr.Ci:Labo, unit P1-15 (www.ci-labo.com) Dr Yoshinori Shirono, a Japanese medical doctor specialising in cosmetology, started the brand with products according to his patients‟ skincare needs. The brand uses natural and essential ingredients to help retain and boost moisture of skin inside out, as well as treating various skin problems. Free of additives, colours, fragrance, these products are also non-petroleum surfactant.

DURANCE, unit P1-16 (www.durance.fr)

Hailing from France, the brand got its name from the river Durance in the South-Eastern France of the Provence region. Carrying aromatic therapeutic properties of nature's ingredients in its products, there are several ranges to consider: body care, face care, hair care, bath and shower, soaps and fragrance.

The products contain a minimum of 95% natural ingredients, are paraben-free, and not tested on animals.

ERABELLE, unit P1-21 (www.erabelle.com.sg)

Having started as a premium instant beauty service provider (brow and lip and spa services) within their own boutiques, this first counter will also offer a range of skincare and cosmetic care products to help customers upkeep their skin, restore radiance and suppleness.

HARNN, unit P1-14 (www.harnn.com)

Harnn retails home spa products using natural ingredients such as rice bran oil, lemongrass, pomegranate, black tea and exotic Asian botanicals for aromatherapy benefits and enjoys an extensive Thai celebrity fan-base.

Beginning in 1999, tt has since been introduced to more than 22 countries.

LOTREE / BETHESKIN, unit P1-30 (http://www.jayeonmiyin.com/)

Lotree and betheskin offer Korean beauty products that combine medical benefits with natural ingredients and organic herbs. 

Best suited for Asian women's skin.

KORRES, unit P1-19 (www.korres.com/CountrySelect.aspx)

With a portfolio of over 500 products, this Greek brand's products are developed with natural herb, floral and food ingredients with pharmaceutical properties. They are skin and environmentally friendly with clinically-tested effectiveness.

At the same time, the use of specific synthetic compounds such as petroleum derivatives, silicones, propylene glycol, ethanolamines, ammonia and others, is avoided and replaced with equally effective, beneficial and skin friendly natural ingredients.

Celebrity fans of KORRES include Scarlett Johansson, Angelina Jolie, Rihanna and David Beckham.

LIVING NATURE, unit P1-18 (www.livingnature.com)

Made without the use of alcohol, synthetic chemicals and artificial preservatives, this New Zealand brand offers products made from eight "hero" natural ingredients - manuka honey, mankua oil, harakeke, kumerahou, totara, halloysite clay, calendula and kelp - that form the basis of their range.

PERFECT POTION, unit P1-20 (www.perfectpotion.sg)

Organic aromatherapy and natural skincare products that include skin care, hair care, body care and other accessories for the home and office, this brand is the first Australian company to obtain certified natural cosmetics status from BDIH, the world's leading pharmaceutical authority based in Germany.

There are also several beauty-related brands located at Level 3. Here are some choice selections:

MUSEE PLATINUM - TOKYO, unit P3-13 (www.musee-pla.com)

This premier hair removal salon from Japan specializes in IPL hair removal.

The service is provided exclusively for women and promises safe and long-lasting results.

Similar to their salons in Japan and Hong Kong, the company does not hide charges, not do they employ aggressive sales tactics.

CRÈME HAIRDRESSING, unit P3-23/24 (www.cremehairdressing.blogspot.com)

This salon offers the latest styles - with Japanese texture cuts, hair extensions, creative perms, dreadlocks, braiding, clipper art and cornrows to a contemporary range of salon hair services.

LEMONGRASS HOUSE, unit P3-20 (www.lemongrasshouse.com.sg)

Established by American Bobby Duchowny, this brand produces fresh handmade spa products using pure plant oils from organically-produced crops.

Find aromatherapy oils, bath and shower products and face and body products here.

OPI @ LacBar, unit P3-25 (www.opi.com)

A one-stop salon that offers the best in hand and feet care. It also caters to beauty care and make-over needs.

THE WORLD OF ORGANIC SKINCARE, unit P3-26

Non-invasive, non alcoholic and no synthetic chemical skin treatments are used here.

You can also opt for hair removal without the use of wax, and facials using manuka honey and rose quartz crystals.