Baby Dashiel Marquet Sayre has already raked in over $25,000 worth of sponsorships and endorsements.
And he was born only two days ago (Mar 31), by a planned Caesarean section.
Perhaps it's par for the course when one is born to, arguably, Singapore's biggest name in blogging, Wendy Cheng - or better known by her blogging moniker Xiaxue - and hubby, American engineer Mike Sayre, 31.
Cheng, 28, shares the figure with The New Paper on Sunday in an email interview, adding: " I'm very grateful to have so many baby product companies sponsoring me."
Some of them include:
-Mothercare - an unlimited budget to pick whatever she wants and needs
-Pigeon - an unlimited budget
-Merries baby diapers
-Huiji Waist tonic
-Laurier - for mummy's maternity pads
-Aesthetics doctor Georgia Lee has also promised wraps to help the blogger lose the baby weight after birth.
There are also other smaller start-ups offering Cheng baby products and toys "but these are the ones I've decided to go with for the moment", she says.
She acknowledges that little Dashiel is a fortunate little boy: "Everything he will be using are all the best brand names."
She adds jokingly: "Hope he won't turn out too spoilt."
Read the full story here.
Click on the thumbnails below to see what celebs think of endorsements for their kids.