Two years ago, she refused to put on make-up because it meant waking up earlier to get ready for work.
Today, Miss Joyce Ong, 22, confesses that without make-up, she feels "naked".
She spends an hour dolling herself up to get the "gyaru" ("gal" in Japanese) look.
Miss Ong, a freelance make-up artist, usually puts on two layers of false eyelashes on the upper eyelids and another on the lower eyelids.
Together with a pair of prescription coloured contact lenses, her eyes seem larger and "doll-like".
Apart from foundation, lip gloss and eyeshadow, she adds a light sheen of brown on her shaped eyebrows. She also does her hair in such a way that it frames her face and completes the look.
"Sometimes it can take longer than an hour, especially when I have trouble putting on eyelashes with the glue and I get frustrated," she said.
But she persists because without make-up, she looks "exactly like my younger brother with his hair pulled back."
The only time she does not put on make-up is when she goes out to get groceries near her home.
Read the full story here.
Clik on the thumbnails below for more photos of her transformation from tomboy to 'gyaru'.