The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI). The centerpiece of The Heart Truth® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by NHLBI. The Red Dress® reminds women of the need to protect their heart health and inspires them to take action.

Seeking to advance the Red Dress symbol, The Heart Truth® forged a groundbreaking collaboration between the Federal government and the fashion industry, an industry intrinsically tied to female audiences. As a result of this partnership, fashion leaders—including top designers, models, and celebrities—have demonstrated their support for the issue of women and heart disease by participating in The Heart Truth's Red Dress Collection Fashion Shows at Mercedes-Benz Fashion Week annually since 2003.

Source: Mercedes-Benz Fashion Week