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updated 1 Oct 2012, 17:06
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Fri, Jul 09, 2010
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Popular Korean skincare brand launches new whitening range
by Cynthia Loh

BB creams, or blemish balm, creams, are in a league all their own. Coveted by many Asian women for its ability to provide coverage as well as skincare,  you can now see many types of BB creams that tout different types of efficacies for different skin concerns.

The latest range of BB creams from L'egere, a popular Korean brand, called the O2 range, even boasts of doubling the whitening effect for users.

With insight gleaned from research, which shows that pigments and dark sports on skin are formed as a result of oxidation due to excessive exposure to external and environmental aggressors, this range of BB cream and its accompanying skincare products are designed to protect skin from oxidation.

Its star product is the L'egere White O2 BB Cream. With SPF 30 PA++, this cream works as a foundation and offers seven skincare benefits - from whitening, moisturizing, anti-ageing, anti-wrinkle, soothing, repair and sebum control. What is interesting is that this product has also won a Nobel Prize for its Swiss-made primary anti-ageing and anti wrinkle ingredient.

Another product that is worthy of mention from the O2 range is its Double White O2 Water Gel Cream. Containing copper tripeptide, which is said to be twice as valuable as gold in weight, it is a skin rejuvenating ingredient that also has healing properties. Taiwanese make-up artist Kevin Zhou recommends this if you have a stressful life, as it also contains Vitamin B12 to alleviate symptoms of stress.

If you are looking to hydrate your skin more, the L'egere Magic Water Cool Aqua Powder may be your magic find. Its innovative 'water in powder' technology leaves skin feeling refreshed as micro beads break up to allow moisture within to hydrate skin when applied. It also controls sebum and tightens pores while providing translucency to skin.

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