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updated 17 Apr 2010, 04:34
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Sat, Apr 17, 2010
Urban, The Straits Times
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Eco-friendly brands I
by Ian Lee

N+

N+, the new diffusion label of Thai label Nsha, will be launched on April 15 at Ninki-O at Orchard Central.

The main label, famous for jumpers and rompers in jewel tones, has dabbled in eco-fabrics like recycled cotton since it was launched three years ago but its diffusion label is a full-on eco effort using 100 per cent recycled cotton.

COSMIC WONDER LIGHT SOURCE

Cosmic Wonder Light Source, a diffusion line of Japanese label Cosmic Wonder, is the brand's ecological project which has been a mainstay since it was introduced three years ago.

The 100 per cent organic cotton collection includes daily wear, underwear, towels and scarves.

The entire production process is chemical-free - cotton is grown free of petrochemical fertilisers and insecticides.

All products from the collection are also hand-dyed with herbs and fruit dyes such as pomegranate, mulberry leaves and natural indigo. Prints are done by hand.

B. GREEN BY AGNES B

After its launch in spring last year, the French label decided to make its B. Green capsule collection a mainstay of each seasonal collection. All items in the collection are made of organic cotton.

Proceeds are donated to the brand's observation ship initiative called Tara, which researches the effects of global warming on the North Pole. The ship has already been on seven expeditions and launched its eighth trip last September.

VAN GARIE


Local label Van Garie offers eco-friendly accessories. Its brightly coloured belts are crafted from 100 per cent biodegradable rubber. It is available at Tangs.

NUABS

Another local label, Nuabs makes its sandals from 30 per cent recycled tyre rubber. They come in reusable shoe bags instead of paper shoe boxes. It is available at In:famous at Mandarin Gallery.

ETRICAN

Local label Etrican was launched five months ago as a 100 per cent organic clothing label. The name is a play on the words 'ethical' and 'intricate'.

Organic cotton is grown without the application of farming chemicals such as insecticides and pesticides.

Although conventional cotton cultivation occupies only 3 per cent of the world's farmland, it consumes 25 per cent of all insecticides and 10 per cent of all pesticides used in the world.

It takes roughly 150g of chemicals to make a single conventional cotton T-shirt, including cyanide, dicofolm, naled, propargite and trifluralin, which are known to be cancer causing.

The label's items can be purchased through www.etrican.com.

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This article was first published in Urban, The Straits Times.

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