Here is pricing with a difference.

Kilo Fascion Asia, the 110 sq m pop-up boutique at Suntec City Mall (01-62/64/66) sells its designer goods by weight.

Off-season pieces from more than 30 designer labels, including Balenciaga, Viktor & Rolf, Alexander Wang, Valentino, Lanvin and Fiorucci, are priced from 4 cents to $6 per gram, depending on the label and type of item.

Kilo Fascion Asia, which originates from Italy, is operated by local company 96 Lilla. The company gets its stock through Italian company Lilla S.p.A International Group, which deals directly with the fashion houses.

A Balenciaga silk top weighing 84g would usually cost $678, but costs $252 at Kilo Fascion Asia.

A Karl Lagerfeld floral dress weighing 274g that usually costs $876 is going for $384.

The boutique plans to stock local designers as well. For a start, it has collaborated with fashion designer Keith Png on its advertising campaign.

Kilo Fascion Asia is open till January from 10am to 10pm daily.

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