A survey conducted last year on young Singaporean men in their 20s and 30s found that grooming is no longer limited to special occasions or to impress others.
In fact, the men surveyed spend almost 20 minutes grooming themselves everyday.
Now, there’s a new and affordable salon-quality brand that they can add to their grooming arsenal.
Dominate, the No. 1 youth hairstyling brand in Australia and New Zealand, is now available on shelves here.
The hair-styling wax boasts organic ingredients from New Zealand combined with new polymer technology for a stronger hold.
Organic ingredients include halloysite clay (kaolin), for strong support and hair strengthening, beeswax, for conditioning, and lanolin, for gentle protection of dry and weak hair.
Dominate hair wax comes in three varieties for your different styling needs - Out of Bed, Spike-It, and Re-Work.
The products are available in NTUC and Cold Storage and retail at $9.99 for a 85g-size tub.
We have 5 sets of Dominate Hair Wax (worth $30 each) to give away!
Put your best hair forward and send us a photo of yourself with your freshly-styled mop.
The most impressive hairstyles will walk away with a set of Dominate products each!
Send your photo and details before August 30 to firstname.lastname@example.org with "Diva Dominate Giveaway" in the subject.
Include your first and last name, email address, date of birth and contact number.
Winners will be notified via email.
Disclaimer: Diva reserves the right to disqualify any entry.