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updated 6 Oct 2012, 10:30
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Thu, Jun 28, 2012
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Ultra-rich and single? This dating service wants you
by Reico Wong

She came in third in the Miss Singapore Universe 2006 pageant and runs her own coaching business, which earns her more than $500,000 per annum.

Ms Genecia Luo is also ready to look for Mr Right - but she has no time to do so.

The 29-year-old is just the kind of client whom home-grown dating agency Lunch Actually is looking to attract with its new Platinum service, which targets highly affluent singles.

Touted as the first dating agency in Singapore to launch a programme that caters to the ultra-rich, membership is extended only to those who hold top-ranking executive titles in a company, or who are business owners. Each individual must earn at least $500,000 annually.

Ms Luo is looking for someone whose earnings at least matches hers, and who has ambition and drive.

"What I'm looking for is a guy who doesn't work in the same industry, someone who is grounded and 'real'," she added.

For a fee ranging from $5,000 to $20,000, Lunch Actually's Platinum members will enjoy highly personalised date-matching services.

A matchmaker will even look beyond the dating agency's database of clients to scout for potential partners - something few agencies do, said Ms Violet Lim, chief executive of the Lunch Actually Group.

Ms Lim noted that high-net-worth individuals tend to have limited social circles as they spend long hours at work, and are often concerned that their potential partners may be after their wealth.

Many of them also have specific requirements, she said. For example, some seek partners who are financially savvy and who have studied in Ivy League schools.

"Among the rich, it can be a pretty small circle where everyone tends to know everyone... So they are finding it very difficult to date," she said, noting that "Singapore has the highest number of millionaires per capita in the world".

A study released this month by the Boston Consulting Group found that one in six Singapore households had investable assets of US$1 million (S$1.3 million) or more last year.

Catering to the ultra-rich could be one way to go for other dating agencies here, said Ms Betty Goh, president of the Association of Dating Agencies and Matchmakers in Singapore, and founder of dating agency Affinity.

"There (is an increasing number of) single ladies here who are high fliers, but have difficulty finding a match. This is one aspect from which demand for such an exclusive service could stem," she said.

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readers' comments
rich peoples has different perspective in marriage, may or may not married for love, maybe for business reason ...

if you asked most tai tai about their husband, if you know them well enough, they will tell you they close one eye, they can't be bother, as both are rich, she also thinking about it, probably already have few punks under her wings ...she also guilty
Posted by jameslee58 on Fri, 29 Jun 2012 at 19:43 PM
Ultra-rich and single ~ so this agency is actually "pimp" service providing $-starving "sex-provider" for the rich to play ??? :p

Ms GL and those same type of chabors expecting potential "inserter" to earn at least $500k/yr aka $41K/mth .... by this expectations, she gives a clear indication that she is $-face, selling "service" and fishing "gold-tortise" hubby .... no??? :D

Funny thing is ... why should those Ultra-Rich and Singles want to marry such low-class "prostitutes" at all ??? These kind of charbors may have "gold-plated" tighter-than-normal-sl.ut tunnels, can play but not ideal for making wife .... :D

Another proof of wh.ore-supply by entertainment industry such as beauty-contests products ... :p :D
Posted by Small Fly on Fri, 29 Jun 2012 at 12:13 PM


The first thing that an ultra-rich man can want is "controlling" and "nigh-on pornographic" rough sex with their GF, but also the ability to butterfly or playboy around, when menstruation arrives. This is Scenario A.

Scenario B is where the ultra-rich man has only focused on business or career - very common in the case of surgeons. These men have a stable, not too hot, sex-drive, but unfortunately I have known GFs of ultra-rich men to butterfly themselves to get more rampant action.

Character flaws in Scenario A. Surprising priorities in Scanario B. Not all rich men want sex eight times a day.:)
Posted by Trouser Press on Fri, 29 Jun 2012 at 11:25 AM
They want your money for materialism without love.
Posted by RingABell on Thu, 28 Jun 2012 at 15:46 PM
there is definitely a market for it, definitely got peoples pay for this, but if i'm rich i would rather pay only when they found me a date,not pay first

but is not going to be easy as the medium income market, in US there's such service where consultant work almost like private banker, meet the client in posh restaraunt first, 1 year maybe you only get to see 1 or 2 dates ...but guaranteed high networth, the truth of matter is, rich peoples has a tendency to scrutinize others, relationship at that level hard to survive, a perfectionist really ...


then again, you have to look back to the equation, for a successful men, they probably will want a younger woman., submissive and obedient...

when the older she achieved her career at high income bracket, she will most .....
Posted by jameslee58 on Thu, 28 Jun 2012 at 15:29 PM
they wouldn't be single if they are ultra rich, dude! tons of women will be throwing themselves at him - you need to ask the question why none of them is suitable? i bet you - he has some major character flaws himself.
Posted by Eucalyptus on Thu, 28 Jun 2012 at 15:16 PM
The private dating agency is essentially a business for profit venture....given the increasing number of high rollers here I am surprised that only now are they targetting these high net worth clientale.....It just means that the local average guys is gonna be facing even greater competition in the dating scene esp if you're not hitched by teh time you leave school .....;)
Posted by singleton on Thu, 28 Jun 2012 at 14:31 PM
I guess no time to invest (spend time) on a relationship, means no time to date, have meals, make love, make babies, have holiday, spend time with family (or in-laws), etc. Advantage I believe for a guy will be she got no time to buzz over him, afford him a car or stylish home in a snap of finger, or uses his time (so he can have his own fun too) :D
Posted by mystrawberry on Thu, 28 Jun 2012 at 14:10 PM

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