Women look their best in their 30something years, say the designers at fashion house Fiziwoo, adding that they want to cater to these ladies' attitude and their grown-up sense of style.
"They're career women and they want to dress fabulously. That's why most of our new range are in monochromatic pastel colours that suit their personality," said Fiziwoo co-designer Izree Kai.
"It's the maturity that makes them beautiful," he said, as Fiziwoo himself nodded in agreement.
Fiziwoo, which won the Piala Seri Iman 2010 and was runner-up for the Piala Seri Endon 2011, premiered its Audrey Hepburn-influenced collection at the Lebaran Fashion Vanguard 2012.
"It's been really successful. We take inspiration from icons like Coco Chanel, Kate Middleton and Audrey Hepburn, as they all embody that independent woman spirit."