THE economic downturn is changing the ideal types of men and women. Men and women both prefer powerful partners whom they can depend on, the Daily Mail reported, citing a survey by Electronics Arts, a game company.

About 66 percent of modern men are attracted to high-flying females and the number goes up to 71 percent among men between 30 and 34 years old.

About 35 percent of men said they prefer the so-called "bad girls" such as Angelina Jolie and Megan Fox.

Strong, independent, professional women are more appealing to men than traditional, gentle, stay-at-home women.

Experts said that "due to economic hardship men may also be taking a more traditionally female view and looking for a 'provider.'"

About 60 percent of women said they are also attracted to men in high-powered jobs as well as "bad boys" such as Hollywood rogues Colin Farrell or Gerard Butler.

The research was conducted to mark the launch of the new computer game "The Sims Medieval."

Top ten celebrity bad girls and bad boys (the Daily Mail):

1. Angelina Jolie

2. Megan Fox

3. Charlotte Church

4. Sienna Miller

5. Lily Allen

6. Christina Aguilera

7. Lindsey Lohan

8. Britney Spears

9. Paris Hilton

10. Nicole Richie

Top ten celebrity bad boys:

1. Colin Farell

2. Gerard Butler

3. Robbie Williams

4. Jude Law

5. Jonathan Rhys Meyers

6. Jose Mourinho

7. Russell Brand

8. Christian Bale

9. Danny Dyer

10. Simon Cowell

View their photos here.