Fashion might be considered a world of artifice and superficiality, but at Monday's media conference for the 2nd staging of Fashion Season Orchard or FSO for short, showed that fashion, can indeed have a heart.

Following a casual coffee conversation among the organisers prior to the briefing, the panel, consisting of representatives from organisers' SPH MediaBox Office, Orchard Road Business Association, supporter, Singapore Tourism Board and sponsor, Mastercard, decided to incorporate a charity element into the event to help raise funds for disaster-struck Japan.

"We'll probably incorporate a twist during our fashion runway, where we could put together a program that encourages people to donate to support the people from Japan. We want to celebrate fashion with a heart, so that we can demonstrate to the world that we do care," said executive director of Orchard Road Business Association, and FSO organiser, Mr Steven Goh.

The 6 week long affair that kicks off on the 25th of March, promises to be bigger and better this year, starting from its highlight event, the Orchard Fashion Runway that also features its trademark FSO Asian Model Search, that aims to discover rising models from the region.

To find out more about this year's Fashion Season Orchard, watch these clips on RazorTV.