Celebrity mums will do their bit for charity at the Rolling Good Times family carnival to be held at the SMU Campus Green grounds in Bras Basah Road beside the MRT station on Sunday 8 August from 11.00 am to 6.30 pm.

Famous mums including Diana Ser, Wong Li-lin, May Phua, Evelyn Tan, Beatrice Chia and Lina Ng are donating their children's toys, books and clothes for sale at the carnival.

In addition to the donations from the celebrity mums, collectors of McDonald's memorabilia such as rare Happy meal toy collections will enjoy a good buy and at the same time contribute towards charity. Every cent raised from the carnival will go to the charity cause: Ronald McDonald Children's Charity (RMCC).

The fund helps children in critical need of hospitalisation and medical treatment who do not qualify for Medifund support.

Adrian Pang, artistic director of new theatre company Pangdemonium! will also do his part for charity: he has agreed to be dunked at the carnival to raise more funds.

The YOG Rising Stars commemorative lighting ceremony will start from 6.30 pm to mark the close of the charity carnival and the countdown to the YOG.

Highlights of the carnival include food and game stalls, entertainment performances,
storytelling sessions by the National Library Board and various carnival activities.

The public can help the sick children beneficiaries of the RMCC foundation by buying $10 wristband vouchers onsite at the carnival. These vouchers will be used to redeem for food and game activities.

The charity carnival is a community service project by a group of SMU student leaders as part of the SHINE Youth Festival 2010.

The RMCC was set up in 1989 by McDonald's to help sick children from underprivileged homes in Singapore.

It is run independently as a registered charity organisation and administered by the KKH, overseen by its CEO Prof Ivy Ng. Since its inception, the RMCC has donated more than $4 million to help more than 800 children with medical, rehabilitative and surgical treatments.

Said celebrity mom Diana Ser who serves on the RMCC board: "The charity cause of the RMCC is a worthy one. With rising inflation, the cost of medical care is an even bigger burden for low-income families with sick children. Families should come down to support the family carnival. I got my two children to give away their toys, clothes and books to help children in need. We need to teach our children from young to help the less priviledged."