Earth planeteers, send a love message to the earth with your next purchase of Levi’s® organic jeans.

Levi’s® celebrates yet another season of giving back to the environment by bringing the premium 100% Organic Cotton Denim collection to us. These eco-jeans are made of cotton seeds which have not been genetically modified or treated with pesticides. The jeans are available in not just dark, clean finishes, but also in the more washed down version for a vintage and worn-out look.

At a recent fashion show, the mega demin brand also teamed up with home-grown international designer Ashley Isham to create avant-garde pieces made out of Levi’s® denim and recyclable materials. Citing Rock chick “Debbie Harry” of New Wave band Blondie as his inspiration and toying with the concept of “Deconstruction”, Ashley incorporated recyclable items such as plastic bags and glass bottles into his creations.

Don't want your old jeans? Here's an eco-fashion tip: Give your outdated baggy or bell-bottom jeans a new lease of life by altering them. Tailors can easily snip away excess material to give you straight-cut or skinny at a nifty price.