Eighteen years ago, she finished second in the Miss Singapore Chinatown pageant. This time, Madam Dion Khoo Poh Leng went one step further and was crowned Mrs Singapore Chinatown 2013 over the weekend.

Madam Khoo, 42, has six children and runs three companies that provide free advice on "familial relationships, parapsychology and Chinese culture and values", according to Chinese newspaper Shin Min Daily News yesterday.

This is on top of helping her husband, Mr Raymond Wang (right of picture), run his family business.

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The 25th Miss Singapore Chinatown Pageant was held on December 21 at Hotel Royal's Jade Room Restaurant.

Student Mandi Cheung took home the crown at this year's pageant. First runner-up was Ms Rachelle Lin, followed up second runner-up, Ms Goh Yi Ling.

The winners for Mrs Singapore Chinatown, for ladies aged 25 to 49 years old, as well as Classic Mrs Singapore Chinatown for those aged 50 years and above, were also announced.

Ms Cheung, 19, will represent Singapore in the upcoming Miss Chinese International Pageant 2014 to be held in China around the Chinese New Year season.

It is organised by Hong Kong's TVB station.

The annual pageant, which has been ongoing since 1988, has been a platform for aspiring artistes hoping to get their big break in the modelling and entertainment business.

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Click on the thumbnails for highlights from the pageant.

(Photos: ERM Singapore, TNP)