This is the first time we're devoting a double-page fashion spread to anyone.

Reserved only for special occasions, of course, like the international press junket for The Amazing Spider-Man, which turned out to be the most intensive of 2012 so far.

Perhaps it's also because leading lady Emma Stone used the world tour as her own fashion parade, showcasing a mind-boggling number of red carpet get-ups that we can't even squeeze in here.

Too bad it was a case of quantity over quality, resulting in not-so-amazing clothes, hair and make-up.

The 23-year-old American actress was one of my favourite rising fashionistas until she dyed her signature red tresses back to her natural blonde for her role as Peter Parker's high school sweetheart Gwen Stacy - and kept it that way.

Since then, it's as if the mojo has been sucked out of her. The lighter hair colour not only ages her and washes her out, it makes her look like just another bland Hollywood starlet.

I had high hopes for the tour, but have been bitterly disappointed so far by its overall lacklustreness and inconsistency.

The only thing it gave me was concrete evidence that this damsel in distress needs to go back to ginger ASAP.

1. It beats me how anyone could even shortlist this horrific, frumpy and shapeless long-sleeve, drop-waist, muddy brown, balloon-skirted Rochas frock for the Tokyo premiere. Even those cute silver Christian Louboutin bow-adorned heels can't save it.

This is a complete flop - and we're just getting started.

2. The Seoul press conference saw Stone rebound in a much cuter and sassier Burberry Prorsum ensemble, comprising a blue and olive striped T-shirt with aqua beaded neckline and a black pencil skirt with cascading ruffle.

But those red Brian Atwood pumps are a little out of place.

3. Things returned to the ridiculous again at the Seoul premiere.

I'm not buying the weird black and white print and the slate grey shoulder pads of this short-sleeve silk chiffon Fendi mini-dress, styled with grey two-toned Stella McCartney platform pumps, voluminous beehive and fuchsia lipstick.

It's an all-round yuck for me.

4. Okay, here's something I can live with. She turned up at the Moscow photocall in a flirty, feminine black and yellow hand-painted floral Lanvin sheath, but I wish she had opted for something more exciting than basic black Brian Atwood peep-toes.

5. This sartorial dingdonging is really getting out of hand. The Moscow premiere saw her in a truly iffy pale blue semi-sheer long-sleeve Emilio Pucci silk chiffon and wool silk twill dress with twisted high neckline and crossover bodice.

The addition of nude Christian Louboutin pumps further washed her out. And can someone please tell her that pink eyeshadow is not her friend.

6. Stone finally flaunted a chic yet sexy silhouette at the London premiere, courtesy of this embellished black Elie Saab long-sleeve jumpsuit with a deep V-neckline and metallic belt buckle.

For once, her golden locks and smoky eyes are on point, but I'm still left wanting much more.

7. This woman at the Paris premiere is so NOT Emma Stone.

The intricately embroidered black Gucci sheer panel cap-sleeve gown adorned with crystal floral appliques is exquisite on its own, but doesn't really work on her.

But what on earth is happening to her face? She simply cannot pull off the vampy gothic dark lips, 20s-inspired faux curly bob and scarily shiny eyeshadow. Well, at least no one can accuse her of being one-note.

8. It's back to the 80s for the Berlin premiere in this lady-like but tragically dated white Andrew Gn cocktail dress with puffy long sleeves, lace-up bodice and bow detail at the waist, accessorised with white Christian Louboutin ankle-strap sandals.

9. Here's yet another unrecognisable version of Stone at the Madrid photocall.

Retro finger waves and deep burgundy lips go much better with this maroon sheath from Roksanda Ilincic, which boasted a rather misshapen teal flounced hem, but it's all a bit too ordinary for my taste.

The black and white striped Christian Louboutin ankle-strap peep-toes were nice, but had nothing to do with this outfit whatsoever.

10. The last leg of the marathon ended in Los Angeles. This whimsical, demure white high-collar short-sleeve Chanel frock - featuring raspberry velvet embroidery around the waist and shoulders, sculptural skirt and peekaboo pale pink tulle underlay - is probably the best of the bunch, especially when paired with the gorgeous Christian Louboutin spiked silver ankle-strap pumps with perspex sides.

But it's a case of too little too late.

This article was first published in The New Paper.