TOKYO - A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.
In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its "Super Cool Bra", featuring what appears to be a pair of small fish tanks encompassing the breasts.
These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer "a cool sensation against her skin", the company said in a statement.
A traditional Japanese wind chime - and a mint leaf - dangle between the cups giving an impression of cooling "by way of its refreshing fragrance and sound".
The company, which has a long tradition of novelty launches that are never made available for public sale, said it conceived of the bra in response to a need to save energy during the hot summer.
With no working nuclear reactors amid heightened public mistrust over atomic power in post-Fukushima Japan, the country has once again begun its "Cool Biz" campaign, urging people to dress down for work and avoid the need to crank up the aircon.
Save your ID Ah-John. I will go google it so no worries :D
You berry cute. Who or which man will want two pancakes to star in those films? Just like who or which female will want toothpicks then German franks. We know they are not real :p
Bro...cannot lah. Sure kena censored one.
You try "natsumikitahara.com" lor....:)
You mean all her pics are nude.
You cannot even find one with her fully clothed?
Not so leh...my fav Jap porn star is Natsumi Kitahara.
Sorry cannot put her pic here..sure kena censored and censured :p
If the weather is hot, then just don't wear any bra.
Why cover up, make the breast hot, then cool it with ice?
Nobody will blame you for not wearing bra.
In fact, everybody will love you.