Businesswoman Irene Lee didn't just win last year's Elite Mrs Singapore pageant - the first ever beauty contest she joined.
She took an age-defying leap recently and posed for her first set of semi-nude photos, at the grand age of 53.
Wasn't she afraid of exposing saggy bits and squishy cellulite - and in high definition no less?
It is more about empowerment and inspiration, Ms Lee told The New Paper.
She said: "I'm sharing my pictures to inspire the women who are married and have kids and have resigned themselves to taking a back seat in life.
"It doesn't have to be taking semi-nude pictures.
"Anything that they attempt to do because they want to (and aren't limited by their status or age) will already be as good as them taking charge of their lives."
She was speaking to the media at the recent unveiling of the finalists for Elite Mrs Singapore 2012, which is for women aged 50 and above.
The local pageant is in its 10th year. The finals will be held at the Singapore Conference Hall on Aug 10.
Ms Lee, an avid dancer, was recently on holiday in Taiwan with her friends when she had the sexy photos taken.
She was originally planning to just take regular photos but changed her mind when she saw the samples of semi-nudes.
Why not take such photos here?
In Singapore, there is the fear of running into the photographer on the streets, she said with a laugh.
She said she was "very comfortable" as the whole shoot, which cost her $6,000, was done professionally.
During the shoot in Taiwan, she was first given a robe and then told to take it off when the shoot began.
The photographer was male and would leave the room in between shots while his female assistant instructed her on the pose for the next shot .
Apart from posing with just a piece of linen or a bouquet of pink flowers strategically covering her, she also donned a sexy swimsuit.
Said Ms Lee: "My take on this is I should do it when I still have it. I'm always game to try anything new and besides and there's nothing criminal about taking semi-nude pictures (no matter one's age).
"I'm a confident person."