Kimberly who?

Kimberly Chia, and you can look for her on Apple's App Store.

The 17-year-old, who garnered attention after appearing in last year's Channel 8 drama On The Fringe, is deemed so marketable that her management, Noon Talk Media, forked out $50,000 to create an iPhoneapp for her.

That makes her likely the first local personality to have her own iPhone app.

The reason for the app, said her management, is to increase her popularity, especially among the young.

Kimberly has already amassed more than 36,000 fans - three times more than a celebrity here typically has - on her official Facebook page, which was set up when On The Fringe premiered last July.

The drama, which starred Li Nanxing and Fann Wong, also turned fellow newbies Ian Fang and Edwin Goh into overnight sensations.

The Kimberly-Chia app can be downloaded for free from the iTunes App Store. It has been downloaded 2,500 times since its launch five days ago.

It was on the Top 25 list (for free apps downloaded locally) at the App Store for the first two days after it was launched. It is still in the Top 100.

So what can one do with the Kimberly app?

The main attraction is a photo-booth feature that enables fans to "pose" with her from a wide variety of fun Kimberly photos.

There are also photo galleries offering Up Close and Behind The Scenes albums where her fans can get access to her childhood pictures.

Real-time updates on Kimberly are also available via her blog, Twitter account and Facebook page, which are linked to the app.

While some of her fans are ecstatic about the chance to have such close access to their idol, others were unhappy that they had to pay if they wanted extras featured in the application.

For example, a set of three exclusive pictures of Kimberly cost US$0.99 (S$1.25).