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updated 11 May 2014, 08:41
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Thu, 30 Jan 2014
AFP
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Japanese bra only unhooks for true love, say makers

TOKYO - In a long-awaited fusion between hot-blooded hormones and cold-headed engineering, a Japanese lingerie company has produced a bra they claim will only unlock when the wearer is really in love.

The "True Love Tester" uses sensors and a special gadget linked to a mobile device to analyse the pattern and speed of the user's heart beat in the heat of the moment.

If the app determines the woman's feelings are for real, the clasp at the front pops open to allow matters between lovers to take their course.

The bra is a gimmick by lingerie brand Ravijour, which says it is not for sale, but forms part of a publicity campaign for the marque's 10th anniversary.

"We wanted to do something that wouldn't just appeal to people who wear our products, but also to lift the romantic mood between men and women," spokeswoman Yuka Tamura said.

In a promotional video, viewers are shown how the glittering gold lame bra conceals sensors placed inside the cup, which send wireless signals to a smartphone.

The app studies the heart's changing pattern and the duration of the change, which the makers say will allow it to distinguish between activities as diverse as jogging and flirting, where a woman's requirements of her bra are quite distinct.

In a promotional video clip, a toned model stands in a dimly lit studio wearing only her underwear, which keeps the insistent alpha male at bay because he cannot unhook the clasp.

It is "a revolutionary bra that knows truly how women feel," the video says.

Related stories:
6 tell-tale signs your bra is not right for you

Click on the thumbnails for a closer look at the "True Love bra", and other wacky bras.

 

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According to Japanese company Ravijour, the bra is here to “save women from these guys.” Like…
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readers' comments
Can put a pad and lock there and it become a haunted bra. To be opened with a key.
Posted by sock_min on Wed, 28 Nov 2012 at 20:04 PM
Eh Diva, think got bugs leh. I did not start this thread but posted via your Diva homepage.
Posted by mystrawberry on Wed, 28 Nov 2012 at 19:59 PM
Better stay away from magnets.
Posted by mystrawberry on Wed, 28 Nov 2012 at 19:55 PM
Lingerie designers have pushed the boundaries of the traditional symbol of womanhood with bizzare creations to support causes and suit every mood.to support causes and suit every mood.
View the article here.
Posted by DivaTeam on Tue, 7 Jun 2011 at 21:44 PM

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