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Japan's cult beauty product - Hada Labo Super Hydrating Lotion, comes to Singapore
by Cynthia Loh

Water, as we all know, is the building block of life. And it's also the one main ingredient to beautiful looking skin. So those who suffer from dry skin, you can now rejoice, as
Japan's top-selling cult beauty product is finally available on Singapore's shores

Hada Labo, a pharmaceutical company which gave the Japanese market the very popular Super Hyaluronic Acid (SHA) Moisturising Lotion, has launched its range of moisturising, whitening and exfoliating skincare here.

Its star product, the SHA Moisturising Lotion, replenishes skin and locks in twice the amount of moisture than ordinary Hyaluronic Acid - a now commonly known ingredient that helps to retain moisture in skin. (And according to the information presented at the media session, 1 gram of Hyaluronic Acid can hold up to 6 litres of water, and Super Hyaluronic Acid or SHA, can hold up to twice that amount.) 

The SHA Lotion also mimics skin's natural moisturising ability to enhance water retention, and preserves skin's optimum moisture balance. The end result is a skin surface that stays hydrated for longer, softer and more supple.

SHA Moisturising Essence

Along with the Moisturising Lotion, which really acts like a skin toner, Hada Labo's hydrating range also comprises of the SHA Hydrating Face Wash, SHA Hydrating Essence, SHA Hydrating Milk and SHA Hydrating Mask. While the face wash is quite self-explanatory, users who feel that they need a boost of moisture for their skin can apply the Hydrating Essence after the Hydrating Lotion, as it creates a secondary moisture barrier on the skin after application to continuously release much-needed moisture to the skin throughout the day. The Moisturising Milk can then be used to give deep moisturisation and keep skin conditioned.

Finally, the Mask can be used three times a week as a pampering treat for skin.

I instantly liked the feel of the Moisturising Lotion  - a suitably smooth and easy-to-glide-on texture that was not sticky. It was comfortable on skin, feeling like a velvet glove that clothed skin without being too heavy, despite our humid weather. I preferred to use the Lotion together with the Hydrating Essence for day, as that was the combination which did not weigh down on my skin. It was also easier to apply my powder after the Lotion and Essence settled into my skin - and my powder stayed on longer too without too much shine on my T-zone.

Besides the Hydrating range, there are the whitening and exfoliating range for users who have pigmentation and dry and rough skin concerns. The Arbutin Whitening Range contains arbutin, which is extracted from bearberry to help fight dark spots and restore skin evenness. The exfoliating range really just consists of the Exfoliating Wash. AHA and BHA acids help to exfoliate the top epidermis to remove dullness and reveal fresh, younger-looking skin. It lathers into a fine, velvety foam that does not feel harsh on skin.

Also, the Hada Labo products subscribe to the Japanese philosophy of beauty - simple, minimal and fuss-free. There are no colourants, alcohol, fragrance or mineral oils to burden your skin. So you can be assured that you're not applying more chemicals than necessary onto your skin.

The SHA Lotion retails at $22.90 from Watsons from June 2010 onwards.

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