As the modern Asian woman struts her way to the top of the corporate ranks, there has never been a greater need to flaunt her lush tresses both in public and in the boardroom.

After all, nothing exudes beauty and confidence like an illuminating head of hair.

For the time-pressed woman on the go, this is your mane essential for beautiful locks, fast. Application is simple, quick and even with the multi angle comb applicator. This nifty tool enables
you to apply the mixture smoothly from any angle, even from an upright position.

Bigen Prominous Colour Milky is able to deliver a long lasting hair color to evenly and completely cover gray hair.

Its new formula is enriched with two nourishing ingredients and three illuminating oils that conditions and nourishes your hair during colouring.

• Marine collagen – Lauded for its use in anti-ageing cosmetics, Hoyu has tapped into its exceptional properties to re-hydrate hair in healthy doses.
• Functional amino acid (Taurine) – Found in fish and shellfish, Hoyu together with Tokyo Institute of Technology’s intensive research, discovered Taurine’s innate ability to strengthen the bonds between hair proteins to keep hair in optimally moisturised and elastic conditions.
• Grape seed oil, evening primrose oil, eucalyptus oil – The essence of grape seeds is laden with Vitamin E to nourish hair surface while the combination of oils blend together to bring out the moisture in your hair, ensuring a smoother, brilliant glow.

The new Hoyu Bigen Prominous Colour Milky is retails at all major retailers from June 2010 for $18.95.