BABY POUCH CARRIERS

SET up in 2008 by Mrs Su Ling Zagorodnova – an architect and urban planner by training, and mother of two daughters – Pupsik Studio is well known among
mothers here for its signature baby pouch carriers.

These are fabric slings that allow mothers to “wear” their baby, allowing for increased mobility and bonding. Since then, the store has expanded to carry maternity clothes, children’s clothes and other specially selected parenting products which Mrs Zagorodnova, 34, sources from around the world.

“The kids and the family are still my priority and most of my work gets done only when the kids are sleeping or during pockets of time during the day,” said the mother of three-year-old Vera and one-year-old Nadya.

She said it helps that her husband is supportive – “we enjoy discussing aspects of the business together” – and she tries to involve her children in activities like “sticking stamps on orders (parcels for delivery)”.

TOY LIBRARY

THE two founders of this toy library are Mrs Anita Bruckers, 43, from Belgium, and Mrs Rose Meehan, 44, from Kenya.

They launched it in 2005 with “just a few hundred products and a hired truck”, said Mrs Meehan.

Today, their business is the biggest player in the market. On being a mumpreneur, Mrs Meehan said: “It’s always a challenge. Anita had two school-age boys and I gave birth to triplets the year we launched!”

The duo now hope to franchise their business model.

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