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updated 3 Jan 2012, 01:41
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Sat, Mar 13, 2010
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The 101 of online shopping - Part 2
by Cynthia Loh

Janth Avenue
What is it?A website that sells original handmade, yet affordable, accessories which are limited in number to ensure exclusivity.

Who is behind it? Run by founder and designer, Janice Tan. The business development manager who helps with her family's business was inspired to create her own accessories when she was in Australia to attend her cousin's wedding and wanted to buy a pair of earrings, but found nothing suitable.

Janice says: "I went from shop to shop and found the the designs were very common and mass produced - not classy at all. So I hopped into a nearby bead store and started choosing materials to make my ownearrings for the wedding. I am glad I did because I was probably the only girl in the wedding with the most unique and outstanding earrings. I did receive a lot of compliments."

Why the hype? Janth Avenue is a hobby for Janice to exercise her creativity. But she takes it seriously enough. Her pleasure comes from selling to customers who appreciate her handiwork and is happy to sell her jewellery at prices with minimal mark-ups. Janice says: "My pieces are not mass produced. My materials are mainly from Japan, USA, Australia, which only means good quality. I charge a very reasonable price just to cover my cost and effort.

"I do know of some websites that  mark up their prices which in turn becomes really unfair to customers. I literally reply my emails within the hour so that my customers know how committed I am to this business. I always get praised for replying quickly!"

"And if my customer's parcel gets lost in the mail, I will make another pair for them at no cost. I know for a fact that most blogshops do not take responsibility for lost mail, but I do."

Go to www.janthavenue.com for more details.

For our last find: »Pupsik Studio

Our next two finds:  »Starlet Dresses  »Dayglow Vintage

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