updated 24 Dec 2010, 07:23
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Mon, Mar 08, 2010
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Did Armani drop Ziyi over charity scandal?

AS THE so-called "Fake Donation-Gate" scandal involving Chinese actress Zhang Ziyi worsens, international brand Emporio Armani has dropped its endorsement deal with Zhang, the Chongqing Economic Times reported last Friday, citing an unnamed source.

The Chinese actress was featured in Armani advertisements last year, noted Xinhua news agency.

She modelled its spring summer collection for last year in posters and other ads.

But such posters have been removed from chain stores in some cities, including Chongqing, said the Economic Times.

The brand's publicist there told the Economic Times that the endorsement contract with Zhang had expired, and denied that any bad press had been the reason for Armani ending the contract.

Zhang has been dogged by gossip since January, in the aftermath of the donation scandal.

She had pledged to aid victims of the 2008 earthquake in Sichuan, China, promising to donate one million yuan (S$204,000) to the Chinese Red Cross Foundation in their aid.

But it came to light that only 840,000 yuan had been donated.

She claimed that she was unaware that there was a shortfall until the Red Cross sent her a receipt for the sum. She donated 160,000 yuan last month to make up for the shortfall.


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readers' comments
I can think of other mainland Chinese actresses who are much more talented than her and am not really her fan, I'll have to say that I believe that she did not intend to lie. Arranging a huge donation fund is never easy and you'll have to be in full control, but, with her inexperience and busy career, it is possible that she unintentional made an error. As she had said, her intention was good and to help her people. So, I hope that the media and people will understand.

Posted by Posted on Wed, 17 Mar 2010 at 14:57 PM
Don't see what's the synergy between Ziyi and Armani; a tart and a brand well known for classy well cut formal wear. A mismatch to begin with.
Posted by laukinkon on Wed, 10 Mar 2010 at 11:30 AM
blam her ''manager'' who mismanage her our Nassian Park property issue, old man said he did not know that there was a discount for the purchase. All transaction was handle by his assistant..........

How/Why then the issuse end ??...
Posted by New Wave on Wed, 10 Mar 2010 at 08:35 AM
Honesty is the best policy.
Posted by Superidiot on Tue, 9 Mar 2010 at 18:22 PM
This is endorsement at the stupidest.
Posted by Criminalz on Tue, 9 Mar 2010 at 17:37 PM
whatever the reason(s)...wise & sound decision.
Posted by thoughtswhiz on Tue, 9 Mar 2010 at 17:35 PM

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