From Fortune to Cape diamonds

Typical Chinese: Xi Fu (Fortune)

The World Gold Council, in cooperation with China's jewelry apartment store Caibai, recently produced Xi Fu gold earrings, rings, and necklaces, for newly wedded couples and mothers.

In Chinese tradition, mothers will pass on a family heirloom to their daughters when they get married. The Xi Fu series promotes this idea of "passing jewelry from generation to generation," with some phoenix, flower and bell patterns to illustrate feminine beauty.

Casual style: Folli Follie

Women's fashion brand Folli Follie produced its latest spring summer 2010 collection, with several jewelry series to cater to those girls who want to enjoy a cool summer this year.

The "Oh la la!" series is inspired by Saint Tropez, in France. The necklaces, bracelets, earrings and rings are made of silver, shells and coral. The colors are bright orange, green, and pink.

There are bells in the "Siren" necklaces and bracelets. When the breeze blows, they produce melodies. The earrings of black diamonds, however, are in the shape of tears. Some turquoises are used in the "Ipanema" series to create a Bohemian style.

From South Africa: Enzo

Enzo introduced the Chinese market to diamonds from Cape Town. Compared with diamonds from other parts of South Africa, Enzo Cape Diamonds are more delicately cut.

Enzo believes its new products will be loved by thousands of emerging middle class consumers in the mainland. "Diamonds are the hardest stones, but also have a shimmering light. That is why I love diamonds, and Enzo Cape Diamond collect luck at the Cape of Good Hope," said Singaporean actor Leon Jay Williams, who appeared at Enzo's PR event.