A personal shopper can help you buy new clothes.

What she can't do: give you the confidence to wear them.

That's where the latest lot of style coaches comes in.

Instead of changing how others see you, she'll change how you see yourself.

Rather than rush you to a mall, she'll want to hear your problems first.

Her aim is to get to the root of why you feel unattractive or out of shape.

Maybe you need to get to the gym or rebalance your diet.

It's all about setting mini-goals, building your self-esteem and finding your way, not just your style.

It's not easy work. It generally starts with four two-hour sessions of therapy.

Yes, therapy. Like in a therapist's office.

After that, the style coach will analyse your body shape, skin tone, and why your existing wardrobe doesn't work.

Then, she'll take you shopping.

But she won't impose a style on you because by that time, you'll have the confidence to choose for yourself.