Beauty was the name of the game last Friday at the Her World Beauty Awards 09/10.
The evening was casual but chic, set in the serene backdrop of the 15 Minutes Cafe in Laselle-SIA, and the local beauty industry turned out in full force to honour outstanding beauty products.
The awards are in its ninth year running, but this is the first time that Her World has given out so many awards - a total of 142 awards were presented. Product categories included anything from skin brightening solutions to makeup and hair products.
In each category, two winners were chosen. One, voted by Her World readers through their magazine and website. The second winner was picked by the Her World judging panel that included the Her World team, doctors Dr Patrina Wong and Dr Chua Ee Min and makeup artists Peter Khor, Clarence Lee and Dily Wang.
Emerging with top honours was SK-II with its Skin Signature 3D Redefining Mask. It was unanimously picked by Her World readers and judges as the beauty product of the year. Lancome's Genifique also won big, clinching the beauty innovation of the year title, also a unanimous decision.
Her World Editor Elisabeth Gwee, who cites liquid eyeliner as her personal favourite beauty product, says that the Beauty Awards help women to make sense of all the products available in the market and zoom in on the best ones.
According to Ms Gwee, the trend for innovative products in the whitening and anti-aging segments will continue well into 2010. "There are even serums now that plump up skin at the gene level," she marvels.
Award presenters who provided a light touch to the event were local actors Tan Kheng Hua, Amy Cheng and Chua Enlai. Tan wondered aloud why the organisers asked her to present the awards in the Anti-ageing category while Enlai pursed his lips when presenting the award for the best bust treatment, cheekily adding "I'm not even going to say anything about this one."
The awards also helped foster camaraderie among those in the industry, as marketing and brand executives from rival companies were spotted mingling without reserve.
