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updated 19 Jan 2012, 13:23
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Thu, Jan 28, 2010
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Her World Beauty Awards sets new record

Singapore – Her World, SPH Magazines' flagship title and Singapore’s No. 1 women’s magazine, is holding its much-anticipated annual beauty event for the ninth year running.

This year, Her World will be giving out 142 awards - the largest number in the history of the awards. This is a marked increase from the previous year's 101 prizes that were handed out.

Ms Elisabeth Gwee, Editor of Her World, said: “The Her World Beauty Awards remains the most important beauty event in Singapore, thanks to avid support from readers and advertisers every year.

"In 2009, there was a slew of beauty innovations, from creams and serums that plump up skin at the gene level to vibrating mascaras. With the beauty industry evolving in ways never seen before, it was natural to include more categories and awards to keep up with the trends, as well as include updated perennial favourites, like whitening, hair and body care products, and makeup.”

The event honours outstanding players in the beauty industry for products released between October 2008 and September 2009 that have demonstrated unparalleled superiority.

Over 650 products for over 72 categories were evaluated for the 2009 awards. In total, more than 20,000 votes, from magazine and website, were received from readers.

The Her World Beauty Awards 2009 ceremony will be held on 29 January 2010 (Friday) at 15 Minutes café at LASALLE College of the Arts from 3pm to 6pm.

For Her World Beauty Awards results, you can grab a copy of Her World’s March 2010 issue or check back on divaasia.com for the complete list of winners.

 

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