The first luxury brand to make a foray into iPhone applications in July last year. The 60MB free download offers exclusive content at a Chanel fan's fingertips - Chanel haute couture fashion shows, a link to the house's most loved and new accessories, a store locator and an up-to-date RSS news feed of Chanel news.
Ralph Lauren
This American brand also made an early entrance into the iPhone app domain.
Since its release in October last year, the app has been updated with features including the latest spring runway show, a gallery of advertising imagery and an interactive gallery of spring collection accessories.
Karen Millen
Released four months ago, the iPhone application of this English brand allows fans to view new launches of this international label and be kept up-to-date with promotions and trend reports. Without entering a physical store, users can zoom in on details and fabrics. The application also comes with a store locator.
Donna Karan
One of the more recent brands to debut an iPhone application (Picture above). The release in August coincided with the label's fall/winter collection showing. The designer shares not only news of her New York-based fashion label but also her personal journal, vacation photos, fashion tips and interviews with famous personalities such as Milla Jovovich.
This article was first published in Urban, The Straits Times.
