Founded: 2002 in the United States.

Trademark look: Stitching is thick for this label, stocked here at Bread & Butter.The inseams – the seams that run down the inner legs – are twisted.Also recognisable by its signature horseshoe logo emblazoned on the back pockets.

Price range: $149 for a T-shirt to $799 for items from its premium denim line.

Bestsellers: Men’s Billy Big-T (above, $749), the brand’s classic low-rise boot-cut jeans with backflap pockets, and Disco Billy ($599), a snug, straight-cut number for women with a low-rise waist.

Founded: 1991 in Italy by fashion company Sixty Group, which also owns Energie Jeans.

Trademark look: Fun, flirty and feminine styles often paired with bold-coloured, vintage-inspired tops and dresses.

Price range: $165 for a T-shirt to $1,069 for a leather biker jacket.

Bestseller: The Hannah trousers (right, $299 to $379), a pair of jeans so slim-fit it is said to feel like second skin. Skinny with a slight bootcut that elongates the legs, it also boasts a raised waist behind to create a more slender-looking midsection.

Founded: 1978 in Italy.

Trademark look: Sexy, industrial-inspired designs – think distressed and dirty – with a distinct rock ’n’ roll vibe, thanks to details such as decorative zippers (left) and controversial-buthumorous ads. The spring/summer 2004 campaign, for instance, saw models embracing various elements of a jungle landscape in seemingly suggestive positions.

Price range: $79 for a T-shirt to $1,599 for a men’s leather jacket.

Bestsellers: Men’s slim-fit cuts such as the Thanaz ($489 to $639), which features straight sides and detailed designs on the back pocket and yoke for a scruffy-but-sexy appeal. Women love the super slim-fit models such as the Matic ($349 to $599), which is known to hug the legs and give the impression of a perkier, rounded bum. Belt loops are lowered to create the illusion of a smaller waist.

Founded: 2000 in the United States.

Trademark look: Available at Bread & Butter, the trendy and often tight-fitting styles feature faded washes and rips for a well-worn, vintage vibe. Back pockets are embroidered with the brand’s signature squiggle. Popular with the Hollywood celebrity set.

Price range: $99 for a top to $999 for a pair of limited-edition jeans.

Bestseller: The New York Drake (above, $499), the brand’s classic bootcut design that comes in an inky blue wash and is known to hug all the right curves.

Founded: 1989 in Italy.

Trademark look: Distressed denim in a variety of washes designed for the mature metrosexual male. Brooding Irish actor Jonathan Rhys Meyer stars in the brand’s ad campaigns.

Price range: $79 for a T-shirt to $1,395 for a leather jacket.

Bestseller: The Loose Maxey (above, $255 to $515), a slightly drop-crotch design that is tight around the calfs and looser at the lower legs, creates a more masculine silhouette. Details like triple stitching in a contrasting colour and hammer pockets – extra pockets located on the side leg – up the rugged appeal. 7

Founded: 1991 in Japan.

Trademark look: Marked by a distinct seagull swirl logo (also referred to as the daicock), the vintage-inspired styles are slouchy yet smart, thanks to the use of narrow width, or closely woven, selvedged denim that does not unravel and thus creates a clean edge.

Price range: $129 for a T-shirt to $649 for a pair of men’s European-edition jeans.

Bestseller: The giant daicock jeans in raw denim (above, $499), a loose-legged design featuring a bold, coloured swirl printed on the back of each leg.