LONDON: British Vogue editor Alexandra Shulman has reignited public concern over “size zero” models by writing to the main fashion houses demanding they send magazines bigger clothes to be used in photo shoots, reported the Press Association.

In a letter sent to the biggest names in fashion, from Prada to Chanel, Ms Shulman accused designers of making magazines hire models with “jutting bones and no breasts or hips” by supplying magazines with “minuscule” garments for photo sessions, reported British newspaper The Times.

She wrote: “Nowadays, I often ask the photographers to retouch (their photos) to make the models appear larger. I am finding that the feedback from my readers and the general feeling in the UK is that people really don’t want to see such thin girls either in editorial or advertising.”

Fashion-industry experts said last Saturday that the “size zero” issue is a vicious circle that would require the whole industry to work together if it was to be broken, said British newspaper The Observer.

“If, tomorrow, all magazines, model agencies and stylists used bigger girls, then the designers would too,” said designer Kinder Aggugini, who has worked at Paul Smith, Vivienne Westwood, John Galliano and Calvin Klein.

Ms Sarah Doukas, chief executive of Storm Management, which has Lily Cole, Jourdan Dunn and Kate Moss on its books, added: “People both in the fashion industry and outside of the fashion industry have to have more realistic ideals.

“Nobody in this world is perfect. Who needs this kind of pressure?”

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