Luxury Swiss watchmaker Omega is set to open its very first flagship store in Singapore.

To be opened in ION Orchard on July 21, this will be the luxury watch brand's 53rd corporate boutique worldwide.

The standalone boutique in Singapore will have the entire product palette on offer
including the brand’s Luxury Timepieces collection, the Fine Jewellery Collection and
Fine Leather Goods.

Customers will find also priority allocated higher-end timepieces and special limited edition watches.

Another first for Omega is its fragrance for men – Aqua Terra, which will be launched
exclusively at its flagship stores, a  project that is fully developed in-house together with Alberto Morillas, one of the world’s leading perfumers.