SINGAPORE - Environmentally-conscious shoppers in Singapore have a new online store to head to.

E-commerce site Envy Singapore, launched last Friday, offers a plethora of merchandise with one common trait - environmentally-friendly products which adhere to ethical manufacturing standards.

Not only that, products are also organic or natural, which means they do not contain harmful chemicals or artificial ingredients.

The multi-brand portal is founded by local distributor Natural & Free Lifestyle Pte Ltd, and features beauty staples from moisturisers to shampoo, and also consumables such as baby food, dried fruits and nuts.

Other niche all-natural products include locally-designed organic cotton clothing, hair dyes, wines and ciders.

"Each brand made available on Envy Singapore has been carefully studied and curated by our team to ensure that they fit the website's standards. We do this to ensure the standards of what we can offer to our customers, so they can be assured that these items are good for them, and the environment," said Ms Monika Tjia, Director of Natural & Free Lifestyle.

A new mother herself, Ms Tjia's first foray into this industry was motivated by her commitment to provide only the healthiest products for her baby, which meant going completely organic.

Noting that it was a tedious task searching for random brands, products and services sporadically available across the island, she realised a need for a site such as Envy Singapore.

"It's a necessary upgrade, making small changes to what we choose to use, wear, and consume, to make that big difference later on," added Ms Tjia.

Visit Envy Singapore at http://envysg.com or log on to its Facebook page at http://facebook.com/envysingapore.

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