More Singaporeans are in the mood for scented candles, reed diffusers and room sprays to make it home sweet home.
Consider these figures: The air-care market here, which includes candles, room sprays and electric air fresheners as well as liquid and gel air fresheners, blasted ahead by 31.2 per cent to $19.3million between 2002 and 2007, says industry research and consultancy firm Euromonitor International.
No wonder Singapore consumers are spoilt for choice when it comes to choosing which whiff of a waft they want.
Bath and body brands like Crabtree & Evelyn, Molton Brown and The Body Shop, for example, offer home fragrances.
Expect to pay about $8.90 for a bottle of essential oil from The Body Shop, $115 for a fragrance diffuser at Crabtree & Evelyn (above) and $150 for a candle at Molton Brown.
Cult brands such as newcomer Jo Malone and niche names are adding to the heady mix, despite splutter-inducing prices of up to $850.65 for a 2.5kg luxury candle.
The Escentials counter at Tangs Orchard, operated by home-grown cosmetics and fragrance distributor Luxasia, has been bringing in candles and essential oils from hard-to-find brands such as Penhaligon's, Acqua Di Parma and L'Artisan Parfumeur. Prices start from $25 for a mini 35g candle.
Those wanting something even more niche can go to Flaming Queen in Palais Renaissance that specialises in candles with its namesake label.
Ashleigh & Burwood, a British-based home fragrance company, has also set up a store in Kallang Leisure Park.
Both were launched two years ago.
Crabtree & Evelyn's general manager Helen Lek says: 'Singaporeans are becoming more houseproud and will pay special attention to adding personal touches to their living spaces.'
