Fresh off the Autumn Winter 2014 runway, the Anna bag hits stores with great expectations of being the next "It" bag. After all, the new arm candy comes with quite a list of credentials.

Inspired and named after one of the five Fendi sisters - Anna - the bag was featured prominently in the Fendi Autumn Winter 2014 runway show.

Made entirely by hand, and in limited numbers, the Anna has 1,322 Selleria ton-sur-ton stitches that join together the different pieces of Roman leather to structure the bag and also keep a soft, feminine and ergonomic shape.

When you are running around town during the day, the Anna secures cross-body with a long strap but its short strap means that the versatile bag is also perfect for a dinner date with your beau.

The Anna bag can be customised with your initials too as part of the fashion house's Made to Order service - you can join the likes of Cara Delevingne (CARA) and Rihanna (RIRI) who have done so on this soon-to-be iconic bag.

Models Esmeralda Seay-Rynolds, Binx Walton, Devon Windsor, Joan Smalls and Nadja Bender star in a two-minute video with the Anna bag talking about how chic, modern, tradition, comfortable and contemporary the bag. Watch it below.

The Anna bag retails for $3,590 for the mini size and $3,795 for the regular size at Fendi boutiques.

For more information, go to www.fendi.com and Fendi Life at fendi.com/fendilife. Follow Fendi on Facebook at www.facebook.com/Fendi, Twitter @Fendi and Instagram @Fendi_Official

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